BRAINJUICE BRANDING
BRAND POSITIONING
PACKAGING DESIGN
PRODUCT PHOTOGRAPHY
TRADE SHOW BOOTH DESIGN
E-COMMERCE WEBSITE DESIGN
PUBLIC RELATIONS
SOCIAL MEDIA MANAGEMENT
BRANDED MERCHANDISE
“Gallant has done a phenomenal job of capturing the soul of our brand and communicating it consistently across all marketing collateral, from our packaging to our sell sheet, influencer boxes, and even our investor-facing slide decks. They have been a critical piece of the equation that led us to increase our distributor sales 2400% year over year. On top of all that, the Gallant team is fun to work with, and they truly feel like part of our own in-house team. I can't recommend them highly enough.”
Justine Bailey, Co-Founder & President, BrainJuice
BRAINJUICE PACKAGING DESIGN
Focus groups and consumer surveys helped us realize how to optimize the original BrainJuice bottles to get more attention – bringing key information from the back to the front of the bottle while giving more emphasis to focus, clarity, memory, and mood.
BrainJuice also wanted to expand their lineup of flavors so we helped them figure out a way to differentiate those flavors at a glance while still keeping their core messaging points on the front of the bottle. Not an easy task when you're working with such a small canvas!
When BrainJuice told us they had a new BrainJuice Active formula for the Whole Foods sports nutrition set, we jumped at the opportunity to create this new line extension, updating their brand color palette and iconography so that it would stand out on the shelf.
Once the BrainJuice bottles were complete, Gallant began work on the daily drink mix packaging design, modifying the updated design elements for their 30-serving and 15-serving varieties.
BRAINJUICE TRADE SHOW BOOTH DESIGN
Gallant designed an updated 10' x 20' trade show booth for BrainJuice at Expo West, allowing the BrainJuice team more space to sample their products, engage with buyers, and discuss the latest findings in brain health.
BRAINJUICE E-COMMERCE WEBSITE
We had three main goals with the updated BrainJuice website: 1) Make the science behind BrainJuice more approachable 2) Encourage more people to sign up for the BrainJuice free trial program and 3) make the shopping experience for 4 packs, 12 packs, and subscriptions as easy as possible. Since relaunching the BrainJuice site, free trial packs and online orders for BrainJuice have increased significantly.
BRAINJUICE SOCIAL MEDIA
BrainJuice wants to help people #stayfocused no matter what they're doing, so we worked with BrainJuice to develop a social media content calendar that blends productivity hacks, smoothie 2.0 recipes, and a splash of humor into people's lives.
BRAINJUICE FREE TRIAL & INFLUENCER PROGRAM
How do you get more people interested in trying BrainJuice and telling their friends about it? With an awesome free trial/influencer box that gets your attention the minute you open your mailbox.
